Bullying is an unfortunate fact of life in our modern society. When you hear about bullying in the news, a solution to stop bullying before it happens is almost never offered. Cool Kind Kid has dedicated its resources to create an Anti-Bullying Program to help give children and teachers the tools to combat bullying in school and in social settings. The problem that they have identified is that schools instead have a reactive approach to bullying instead of being proactive and preventing the behavior, to begin with. To this effect, Cool Kind Kid teaches children of all ages that is it cool to be a kind kid and you don’t need to put others down to feel better about yourself.

Cool Kind Kid provides a variety of materials for both teachers and parents to use to help teach good manners to students, with their award-winning Social Skills Activities for kids. This includes books, games, and workbooks, all available for purchase on their site. They have an entire curriculum planned to help educators with everything from bullying prevention to etiquette rules. They firmly believe in the rule that you need to treat others the way you want to be treated.  

This wonderful organization has also partnered with World Wide Motion Pictures Corporation in promoting the feature film Time for a Champion, which portrays the reality of bullying in a high school setting, especially towards immigrant children. This film is unique because it was produced by Pharr-San Juan-Alamo, PSJA, a school district in Texas. This school district allows a student to get a head start on college courses in a high school environment, one of them being film production. The film is scheduled to come out in February 2017, to coincide with International Stand up to Bullying Day, which is on the twenty-fourth.

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World Wide Motion Pictures Corporation is happy to announce its partnership with the organization, Community Matters. Community Matters and WWMPC are working together in celebration of the film Time For a Champion. This film will be competing in numerous film festivals around the world and touches the growing issue of bullying. A portion of the proceeds will benefit Community Matters, as well as many organizations throughout the US and abroad.

In the past decade, our country has invested more than $10 billion in school safety. This money has been spent on an ‘Outside-In Approach’ which focuses on the authority of adults for safety. This approach uses measures such as metal detectors, security personnel, and very strict rules. Even with these measures, many kids still get bullied today. In the beginning, Community Matters was focused on youth development and bullying prevention but is now a consulting and training organization. There are more than one thousand schools, agencies, and organizations across thirty states that Community Matters has worked with.

The mission of Community Matters is to get students and adults to become more active in creating schools that are inclusive and safe. Instead of using the “Outside-Inside” approach, they focus on the “Inside-Out Approach,” which focuses on the interpersonal dynamics of students. Community Matters focuses on four core elements: building relationships, being student-centered, utilizing restorative practices, and changing behavior through social norms.

If you would like to get in contact with Community Matters, please see the contact information below.

Phone: (707) 823-6159

Fax: (707) 823-3373

Mailing Address: P.O. Box 14816, Santa Rosa, CA 95402

Office Address: 120 Stony Point Road, Suite 120 Santa Rosa, CA, 95401

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