We’re shaking things up with the marketing campaign for Applause. Initially, the film's marketing effort has been focused more on art house audiences, but because those audiences have responded so well and with so much enthusiasm to the film, management has decided to target a broader population of moviegoers. So, beginning with the film’s upcoming run in Minneapolis, World Wide will be running different advertisement images and featuring newly redesigning print ads for the film portraying more of the film's family drama.
