Already a film festival and critics’ darling, APPLAUSE is now in high demand with film societies nationwide. World Wide has already arranged screenings for the Los Angeles and Cleveland Cinematheque groups, along with screening arrangements at the Victoria Film Festival in Canada, River City Cinema in Bangor, Maine, and the Film Society of Minn./St. Paul, and is currently in negotiations to bring the picture to additional cities. Further, the film has had the repeated honor of being invited back to numerous festivals as the showcase event and/or festival opening picture. Festivals and film societies interested in screening this award-winning Danish picture should contact World Wide’s executive offices at wwmpc@wwmpc.com.

Hot on the heels of their success with Applause, Mikael Christian Rieks, Martin Pieter Zandvliet, and Anders Frithiof August,  the producer/director/screenwriter team that makes up Koncern Film (Denmark) has begun screening their next picture, A Funny Man. Set in the 1960s, the tale relates the experience of Dirch Passer, a comedian whose meteoric rise to fame brought the realization that it can be lonely at the top. The Danish language picture, which stars Nikolaj Lie Kaas, was shown privately at Cannes and will open in Denmark in August 2011.

World Wide would like to thank the Danish American Center in Minneapolis, MN, for its outstanding support of Applause. During its June 5, Danish Day festivities, the DAC ran the trailer for the film on screens for the membership to see and promoted its Minneapolis release at the St. Anthony Main Theatre opening June 10. Additionally, the DAC promoted the picture with a great article on its website and included information about it on its e-newsletter. For information about the DAC, phone (612)-729-3800.

South Florida has been buzzing ever since Applause was shown there last month. By special request, the film will be returning to the Sunshine State for a special, two-week run in Miami!  If you are in the area and you haven’t yet caught the picture, you can find it at the Tower Theater, a cultural landmark run by Miami Dade College, beginning Friday, June 3rd. For more information, visit http://www.mdc.edu/culture/tower.htm.

Congratulations to Jerry Mandell of Boynton Beach, FL! As the first winner of World Wide’s ongoing sweepstakes event, Mr. Mandell will  receive an autographed DVD of Applause. Have you entered yet? If not, visithttp://www.facebook.com/pages/Applause/126007614098443 and post your interpretation of the film’s ending. If you haven’t seen the film yet, tell us how much you’re looking forward to seeing it.  Or, find the sign-up sheet at participating theaters where the picture is shown. It’s playing next in Minneapolis, Denver, and Austin. The next drawing will take place on May 30. Don’t miss out!

We’re shaking things up with the marketing campaign for Applause. Initially, the film's marketing effort has been focused more on art house audiences, but because those audiences have responded so well and with so much enthusiasm to the film, management has decided to target a broader population of moviegoers. So, beginning with the film’s upcoming run in Minneapolis, World Wide will be running different advertisement images and featuring newly redesigning print ads for the film portraying more of the film's family drama.