Just in time to kick off the Christmas Holiday season, APPLAUSE will premiere in two additional cities the first weekend in December. Look for it at the Celebration! Cinema in East Lansing, MI, and Cinemas Palme D’Or in Palm Desert, CA, two of the premier arthouse cinemas in their respective areas. Check back soon for show times and additional booking information.

World Wide is moving forward with plans to continue the general release of APPLAUSE. While the film is likely to land in San Francisco and Palm Springs next, plans are also in the works to bring it to the Hippodrome Theatre in Gainsville, FL, and the Museum of Fine Arts in Boston, during the first quarter of 2012. The Charlotte Film Society, NC, has also shown interest in screening the picture at Theatre Charlotte. Check back soon for additional details.

The critics continue to rave: Paprika Steen’s raw performance in APPLAUSE is an experience not to be missed. The film has received an 89 percent positive rating on RottenTomatoes.com, everyone from The Los Angeles Times to Salon.com recommends it, and comparisons to Cassavetes abound. Check out what else the critics had to say for yourself.

Paprika Steen, who was in New York last December to promote the Oscar-qualifying release of APPLAUSE, has returned to the Big Apple to shoot her next picture, Keep The Lights On. The independent film from writer/director Ira Sachs follows the ups and downs in the long-term relationship of two gay men (played by DAMAGES’ Zachary Booth and Danish actor Thure Lindhart), beginning in 1997. The picture, which began production in late July, is headed for the film festival circuit. For the latest photo of a newly redheaded Steen from the set, visit http://keepthelightsonfilm.com/the-movie.

World Wide is pleased to announce that it in continuation of its long-time distribution association with the Regal Cinemas circuit, deals are in place to bring Applause to three more of its theaters beginning Friday, September 16.  The award-winning Danish picture will screen at the following locations: Regal Metropolitan 14, 901 Little Texas Lane, Austin, Texas; UA Greenwood Plaza 12, 8141 E. Arapahoe Road, Englewood, CO; and Regal Fiesta 16 Stadium Theatres, 12631 Vance Jackson, San Antonio, TX.

The worldwide tour continues! In addition to previously announced plans for Swank Motion Pictures Inc. to release Applause on ships at sea, universities, hospitals, museums, trains, etc., beginning in September, a new deal is now in place to take the film to the sky. Entertainment In Motion, which supplies movies to more than 130 airlines around the world, will be adding Applause to its film catalogue for release beginning in January 2012.  Management is pleased that two of the most prominent ancillary distribution companies in the industry will be bringing this film to such a wide audience.